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DIGITAL CAMPAIGN
CREATIVE DIRECTION

MARNI
DIGITAL CONTENT SRPING/ SUMMER 2023

A social campaign for luxury fashion house Marni. From a family’s expansive state of mind to a shaman’s dialogue with nature, this series of reels captures everyday moments transformed into the extraordinary.

EDITORIAL

CREATIVE DIRECTION

ELLE KOREA
 

An editorial that brings together emerging designers and iconic fashion houses to create a striking narrative with a vibrant, colourful perspective.

EDITORIAL
CREATIVE DIRECTION

LAMPOON MAGAZINE
 EVERYONE BELONGS TO EVERYONE ELSE

BRAND CAMPAIGN
CREATIVE DIRECTION

REPLAY
RE-DENIM SUSTAINABLE COLLECTION

SOCIAL CAMPAIGN

CREATIVE DIRECTION

BVLGARI

REBORN SERIES

A digital documentary series on the ever-evolving journey to becoming an icon. With passion and courage, bold personalities reveal powerful stories of transformation and reinvention—in tune with the inspiring charisma of Bvlgari's magnificent icon

ADVERTORIAL

CREATIVE DIRECTION

W KOREA
BOTTEGA VENETA

An advertorial sponsored by Bottega Veneta, inspired by the wind’s fluid motion and its ability to reshape human movement. Contemporary art elements are woven throughout to reflect and elevate the brand’s signature identity.

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VENICE FILM 
CREATIVE CONSULTANT

GOLDEN GOOSE
VITA A VENEZIA

Golden Goose Deluxe Brand presents Letter of Love, a short film unveiled during the days when Venice becomes the center of global attention for its annual Film Festival.

DIGITAL CAMPAIGN
CREATIVE DIRECTION

MARNI
DIGITAL CONTENT FALL/ WINTER 2023

Model, dancer and actor Simona stars in the latest social campaign for Marni. In a heartfelt homage to her roots, she takes the stage of an enchanting theatre, where the campaign celebrates her self-expression and unwavering dedication to her craft.

DIGITAL CAMPAIGN
CREATIVE DIRECTION

BVLGARI
CABOCHON

Bulgari transforms this ancient craft into a contemporary form of art. The Roman Maison uses the smooth cabochon cut to sublimate the organic charm of gold into the tactile appeal of the Bvlgari Cabochon collection:

CAMPAIGN

CREATIVE DIRECTION

ASPESI
FALL / WINTER CAMPAIGN 2019

Walking around Brutalism has never looked better

Collaborating with the street photographer / artist Matt Stuart, the project captures turns ordinary moments to extra ordinary experience through his lense.

DIGITAL CONTENT
CREATIVE DIRECTION

MONCLER X VALENTINO
MONCLER GENIUS COLLECTION

DIGITAL CONTENT
CREATIVE DIRECTION / EDIT

VALENTINO HAUTE COUTURE 2018
FW19 HIGHLIGHTS
 

CAMPAIGN
CREATIVE DIRECTION

CHF KOREA

KOREA IN FASHION

Korea in Fashion, a project to promote Korean beauty with authentic hanbok (Made in Korea) Adding modern imagination to the life of a princess piled up in a veil in our history, We are releasing the main video of Korea in Fashion, created with the concept of 'Princess's One day'.

CAMPAIGN
CREATIVE DIRECTION

FERRAGAMO
SIGNORINA FRAGNANCE

a social campaign for luxury fashion house Marni. From narrating a family’s boundless state of mind to a shaman’s relationship with nature. The collection of reels documents the transformation of everyday moments into something extraordinary.

CAMPAIGN

CREATIVE DIRECTION

BVLGARI
LE GEMME

For the relaunch of the Le Gemme collection, the campaign reimagines the spirit of labradorite through a cinematic, immersive journey. The film translates the gemstone’s character into a luxurious visual experience that mirrors the collection’s refined, sensorial identity.

DIGITAL CAMPAIGN

CREATIVE DIRECTION

BVLGARI
BULGARI STUDIOS

This campaign showcases an interdisciplinary platform designed to explore and amplify innovative creative expressions, turning bold experimentation into a visible, cultural statement.

DIGITAL CONTENT

CREATIVE DIRECTION

CANALI

DOUBLE

With Double, Canali elevates its craftsmanship and tailoring tradition to new heights. The campaign highlights the house’s meticulous artistry, showcasing unlined garments defined by invisible, hand-sewn seams.

DIGITAL CONTENT

CREATIVE DIRECTION

BVLGARI
RAMADAN 2025

In celebration of Ramadan, the brand partners with a local artist to create a tailored story that connects authentically with each market. The campaign draws on artistic expression to enrich the brand’s values while honouring the holistic and reflective nature of the season.

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