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SOCIAL CAMPAIGN
CREATIVE DIRECTION
BVLGARI
DIGITAL CAMPAIGN 2025
A digital documentary series on the ever-evolving journey to becoming an icon. With passion and courage, bold personalities reveal powerful stories of transformation and reinvention—in tune with the inspiring charisma of Bvlgari's magnificent icon.
Damiano David opens up about his journey of growth and authenticity. He doesn’t aim to become an icon, his goal is simpler yet more powerful: to evolve into the best version of himself every day.
What does it mean to be iconic? Always be true to yourself is the answer of Zendaya who shares her story of strength, evolution.

From stepping into an unfamiliar industry to finding her strength, she reflects the essence of being truly iconic, embracing each challenge with courage.
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