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DAMIEN KANG
CAMPAIGN
CREATIVE DIRECTION
REPLAY
RE-DENIM CAMPAIGN
The campaign explores a journey through nature’s elements, shifting in subtle yet essential balance. At its center, the Re-Used collection embodies constant transformation, echoing discarded cotton fibers reborn into new denim. The visual narrative is captured by Bruno + Nico, with video content by Lorenzo Gironi and digital planning led by the agency.
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